Visa application has been submitted and just finished the medical examination. Hopefully, I won't stumble at the last hurdle of the medical examination...
Jobs to be done#
A book I read before called Jobs to be done summarizes the main idea of scientifically measuring the gap between various functional points in product/service design and development and the most essential needs of users, which is called Jobs. The book lists many analysis methods, but whether they can be implemented needs to be tried by everyone in practice. At least in the commercial environment of the Heavenly Kingdom, it is temporarily useless.
As for Jobs, let's take an example: the job to be done for people buying a saw is to cut wood in a straight line. The specific weight, comfort, material, lifespan, appearance, and whether it is electric or manual are not the essence, at most, they are peripheral attributes around the essential job.
The Job behind the Car is Traveling#
At present, I think this is my shallow understanding of this industry, but for the current Chinese automobile market, it is more than enough. It is undeniable that the automobile industry is a huge industry, and there will always be practitioners from various angles to criticize this idealistic argument. But I have always felt that this is a kind of distorted market in the Chinese world.
Many people try to correct my ideas: the entry barrier for automobile companies is supply chain management, whoever manages it well can stand firm in the market. But as mentioned in the previous article, I believe that the supply chain management of several major factories is good, but the focus is not right.
To some extent, Tesla's goals are relatively clear. Although the current cash cow is probably the automotive business line, their ambition for travel can also be seen from more peripheral businesses. Even from Tesla's layout, it may be able to change the future world energy pattern.
Why Have We Always Idolized Foreign Brands#
I have also been thinking about this question, why in various technology industries, we always bring out a bunch of achievements of European and American brands to "belittle" domestic enterprises.
To be humble, there is nothing shameful about admitting that others are better than us. The key is whether we can realize what kind of system has led to this result.
The reasons are certainly comprehensive, but from my past experience, one point is very prominent, that is,
Operations as a function
Possibly due to the relatively cheap labor costs in China, more and more functions such as sales operations and user operations are being replaced by manpower instead of tool development, claiming that human sensibility can bring users a better experience. But it has also brought many problems to the internal workflow of the company.
When there are product design and development issues, the first reaction is "we have the operations team to cover it, let's fix the bug in the next version." This sentence is a vicious cycle that leads to extremely slow product iteration and exponential lag. On the contrary, in European and American companies with higher labor costs, this becomes the strongest driving force to push products towards perfection.
Finally, to prevent criticism, it doesn't mean that Tesla doesn't have operational positions, just not as many.